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Lilliput Land: How Small is Driving India’s Mega Consumption Story

Original price was: ₹699.00.Current price is: ₹559.00.

by Rama Bijapurkar | Penguin Books

Availability: 1 in stock

Estimated Delivery Time
Meerut: Next Day Delivery
Delhi, NCR, UP, UK, Haryana, Punjab : 3-4 Days
Rest of India : 6-8 Days

Description
Additional information

One of the largest consumer markets of the world, India is made up of lots and lots of small consumers?each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day.